COUNTDOWN TO FACEBOOK IPO
Target: Inside the Bullseye
ABOUT THE SHOW
Target—or Tar-zhay to its devotees—is a true American original.
George Draper Dayton and his sons took a small Minneapolis department store and changed the face of retail forever, consistently donating 5% of its revenue to charitable causes. Walking the fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the cache of an urban boutique. Because of this unique dichotomy the company has managed to avoid many of the problems of its competitors, promoting the idea that a walk down its aisles is not a chore, but an adventure.
With keen insight from CEO Gregg Steinhafel, "Target: Behind the Bullseye" reveals how Target became both tastemaker and discount retailer extraordinaire while continually reminding its customers to "Expect More, Pay Less."
George Draper Dayton and his sons took a small Minneapolis department store and changed the face of retail forever, consistently donating 5% of its revenue to charitable causes. Walking the fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the cache of an urban boutique. Because of this unique dichotomy the company has managed to avoid many of the problems of its competitors, promoting the idea that a walk down its aisles is not a chore, but an adventure.
With keen insight from CEO Gregg Steinhafel, "Target: Behind the Bullseye" reveals how Target became both tastemaker and discount retailer extraordinaire while continually reminding its customers to "Expect More, Pay Less."
PROGRAM HIGHLIGHTS
In The Beginning
Target has a long legacy of department store retailing that goes back more than 100 years. It all began with George Draper Dayton and his ability to sell. Dayton became a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902 and became the sole owner of the store the following year, renaming it Dayton Dry Goods Company.
Photo Credit: Target.com
Target has a long legacy of department store retailing that goes back more than 100 years. It all began with George Draper Dayton and his ability to sell. Dayton became a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902 and became the sole owner of the store the following year, renaming it Dayton Dry Goods Company.
Photo Credit: Target.com
A Landmark Year
1962 was a very big year for discount retailing. S.S.Kresge opened K-Mart. Sam Walton opened his first store, which eventually grew into the Wal-Mart chain. And Target opened its first store in Roseville Minn. on May 1, heralded as a "new idea in discount stores."
Photo Credit: Target.com
1962 was a very big year for discount retailing. S.S.Kresge opened K-Mart. Sam Walton opened his first store, which eventually grew into the Wal-Mart chain. And Target opened its first store in Roseville Minn. on May 1, heralded as a "new idea in discount stores."
Photo Credit: Target.com
Making Cheap Chic
With more than 350,000 employees working at more than 1,750 stores in 49 states, this discount giant earns more than Microsoft, Dell and even Coca-Cola every year. Company executives know the bottom line of Target's success is about a lot more than discounted merchandise.
Photo Credit: Getty Images
With more than 350,000 employees working at more than 1,750 stores in 49 states, this discount giant earns more than Microsoft, Dell and even Coca-Cola every year. Company executives know the bottom line of Target's success is about a lot more than discounted merchandise.
Photo Credit: Getty Images
SHOW TIMES
SHOW HOST
CONTACT US
Questions? Comments? Tell us what you think about "Target: Inside the Bullseye."
Click here to email us!
Click here to email us!
Data is a real-time snapshot *Data is delayed at least 15 minutesGlobal Business and Financial News, Stock Quotes, and Market Data and Analysis
© 2012 CNBC LLC. All Rights Reserved.
